Curious CatPublishing
Get curious

Look closer.

Curious Cat is a home for books written from curiosity,
by women captivated by the world.

Explore the booksPublish with usJoin the community
Women ownedWomen ledWomen centred

Not just a publisher.
A movement.

We publish books that get you curious, speak truth and expand women's voices. Then we gather around them, in our community, our book clubs and our retreats, so the conversation keeps going long after the last page. There are no rulebooks here.

Curiosity never killed the cat.
It brought wisdom, magic and black cat energy.

Every book comes from a curious observer who has lived what they write about, and fallen in love with it along the way. At Curious Cat, we observe, decode and share it with the world.

The idea

Books from the observer's seat.

Curious Cat is the idea that being open, curious and observing the human experience will lead you to expansion, magic and deeper connection.

STEP 1 · OBSERVEWatch the world closelyThe eyes STEP 2 · DECODEMake sense of itThe nose STEP 3 · SHAREBring people with youThe tail
One question underneath all of it

What it means to be human, and how we connect: to ourselves, to each other, to the world we are part of.

The books

Coming soon from Curious Cat.

Cover of The Biology of Belonging by Emma Armstrong
Coming soon · Emma Armstrong

The Biology of Belonging

Oxytocin, the hidden chemistry of human connection

This is not a self help book. It is a journey into the chemistry underneath every connection you have ever felt, guided by Mrs O, the hormone of bonding. Read it to get curious, and come away seeing yourself and the people you love a little differently.

Meet Mrs OThe BondThe WoundThe ReturnThe WorkDissolutionComing Home
Calling curious women

We're curious about you.

We are looking for curious, passionate women who have something to share with the world.

Get in touch
The Curious Cat community · For women only

A space for the curious woman.

Where we read the books, ask the questions, uncover the magic and create long lasting female connections. Free to join.

i.Read the booksii.Ask the questionsiii.Uncover the magiciv.Create lastingconnection
The hub

Everything in one place.

Curious Cat is where all of it lives. Books, journals, courses, and the writing in between. One place to see and follow the work.

Browse everything
Meet our founders

Two curious women.

Emma Armstrong, co-founder of Curious Cat Publishing
Emma Armstrong
Co-founder · Editor in Chief · Creative Director

Emma is a passionate creative with over 20 years experience in business and elevating brands. She has mentored women all over the world as well as supporting them in birth as a doula. Emma founded The Naked Doula in 2021, a six-figure birth brand known by women around the world with two published books with DK, part of Penguin Random House, and is a bestselling Amazon author. Her next book, The Biology of Belonging, is on its way through Curious Cat. A mum of two boys, Emma is passionate about women's voices and creating more connection and curiosity.

Deb, co-founder of Curious Cat Publishing
Deb
Co-founder · Operations Director · CFO

Deb has spent more than 20 years in operations, supporting women worldwide to take an idea and turn it into something real, whether that's a business, a brand or a book. She co-owns The Naked Doula and handles all the backend business from start to finish. Her finance background (AAT, CIMA) means she's the angel of all things numbers, insight and growth, ensuring women are seen, heard and visible around the world! Deb is also a mum of two girls and passionate about a life without school, and building women led communities that bring change in the world for her daughters.

For authors

Curious about something? Bring it to us.

We publish people who are genuinely captivated by their subject and want to look closer. You do not need to be the world authority. You need to be absorbed by it, honest about what you are working out, and generous enough to bring people with you.

Tell us what you're curious aboutAre you a black cat?
  • Real curiosity, not credentials
  • A subject you cannot stop looking at
  • Writing from the observer's seat

Look closer.

There's a curious cat inside you.
Curiosity never killed the cat

Stay curious. Join the list, or tell us what you're curious about.